Sam serves as the Executive Advisor at Cogneto assisting high-tech companies in achieving
transformational growth. As an accomplished technologist, sales leader, teacher, and
motivational speaker, he possesses extensive expertise in Digital PreSales, Workload Migrations,
and Datacenter/Cloud Modernizations.
His work disrupted high-tech Sales Engineering, particularly through pioneering Data Driven
Selling motions and Digital Go-To-Market transformations within the OEM and Channel Partner
communities.
Career Milestones:
Inventor, Founder, and Worldwide GM of Dell Live Optics:
Over 15 years, Sam developed this initiative from a prototype hosted in his home, into a funded corporate program with worldwide adoption in the hardware and reseller infrastructure communities. This achievement earned him the coveted Michael Dell Chairman Award and changed Sales Engineering industry wide.
Executive Sponsor of Dell’s RVTools Acquisition:
Recognizing the value and market timing, Sam facilitated the addition of RVTools—a beloved utility in the VMware community—into the Dell portfolio just prior to Broadcom's acquisition of VMware.
NA Sales Integration Lead for Dell Compellent:
Following Dell's acquisition of Compellent for nearly $1 billion, Sam was appointed to lead the North America Sales Integration. His role involved accountability for all revenue, sales and partner enablement, as well as backend operational excellence, including configure, price, and quote (CPQ) workflows.
Global Storage and Virtualization Evangelist:
Following Dell's acquisition of EqualLogic for $1.5 billion, Sam traveled worldwide to enable direct and indirect sellers with Pre and Post sales best practices.
Current Fractional Executive Roles:
OneIQ: Vice President of Strategic Growth and Field CTO
OneIQ is the leading independent PreSales observability platform offering Fullstack Intelligence™ for Edge-Cloud infrastructure.- Responsibilities include driving hyper-growth in partner adoption and new OEM/Partner sales.
REWTechnology: General Manager
REWTechnology is an end-to-end Professional Services firm specializing in custom software, application modernization (including refactor, containerization or microservices), AI implementations, infrastructure management and migrations, Microsoft services (analytics, Dynamics, Office365), and cloud migrations.- His responsibilities encompass pipeline and revenue growth through both direct and indirect routes to market.